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Grand Hyatt Seoul, Grand Ballroom




Global luxury bedding brand Crown Goose had the honor of officially sponsoring the 2023 AMCHAM Inaugural Ball, hosted by the American Chamber of Commerce in Korea (AMCHAM Korea), at the luxurious, world-renowned Grand Hyatt Hotel.

Founded in 1953, the American Chamber of Commerce in Korea (AMCHAM) aims to forge a valuable bond between Korea and the United States. The AMCHAM works organically to develop a myriad of solutions that promote this bond and lay the foundation for multi-faceted collaboration.

Based around the aerospace industry, the event gathered the owners of global companies such as Delta Air Lines, General Motors, and Qualcomm as well as Korean and U.S. government officials and other distinguished guests, presenting a future-oriented blueprint through the lens of cooperation.

After metaphorically showcasing its brand identity with the theme of “The Absolute Value of Beauty” at the global hotel chain Four Seasons alongside Cadillac and AMCHAM—the pinnacle of American luxury—Crown Goose had the honor of being nominated as a brand synonymous with “royal warrant bedding” at the 2023 AMCHAM Inaugural Ball, proudly demonstrating directing that cuts straight through contemporary contexts.

The Past, Present and Future of Luxury