CHOO SHIN-SOO EDITION
Grand InterContinental Parnas MAPLE ROOM 5F
Major leaguer ‘Choo Shin-Soo Edition’ launching party at Grand InterContinental Parnas.
Business and cultural central
Grand InterContinental Parnas
The Crown Goose Choo Shin-Soo Edition launching party was held at the banquet hall of Grand InterContinental Seoul Parnas Hotel, which is operated by InterContinental Hotels and Resorts, a global hotel chain with more than 2,700 hotels in more than 90 countries.
Journalists and influencers in and out of the country such as domestic influencers, global guests, and baseball commentators Song Jae-woo were invited to discuss the value and dignity of the Choo Shin-Soo Edition.
The launching party was emceed by Broadcaster Ahn Hye-Kyung who introduced the values and philosophy of <Choo Shin-Soo Edition> of the luxury brand Crown Goose.
The 'luxury' that Crown Goose considers is the 'elegance that emerges by concentrating on your life.’ It suggests the ways of life that add depth to the dignity of life.
The party was a time for conveying the intention, design details, and the significance of values for the Choo Shin-Soo Edition, which was produced for the baseball player Choo Shin-Soo who inspires people in the world through his unending spirit of challenge and enthusiasm.
The Crown Goose Choo Shin-Soo Edition launching party was participated by the major leaguer Choo Shin-Soo of Texas Rangers himself, gaining attention by many fans.
Choo, who considers sleep as the most important aspect for managing his daily physical strength, is known to be caring much about his bed and beddings.
Choo expressed his unusual affection for the Crown Goose Choo Shin-Soo Edition, saying that the interior of the mansion that he is currently building in the United States will go well in harmony with the modernity and luxury of the Choo Shin-Soo Edition.
CHOO SHIN - SDD EDITION
The work, which was completed by manual work of the chief seamstress of the Crown Goose Bespoke Team, is measured to have a value of KRW 320 million, exceeding the record of KRW 315 million of Eiderdown of Japan, which previously had the highest price in the world. It has now been established as the world’s most expensive luxury edition
German Lxury Silk & Eiderdown
Choo Shin-Soo Edition is a combination of German luxury silk fabrics and Eiderdown, which boasts the highest thermal power out of existing fillers. Notably, Eiderdown, which is collected in minimal quantity in the region of Iceland, has expensive price due to its scarcity.
Exclusive Design and Details
The blue horizon color which looks intelligent and calmly toned down adds modernity to the design, and the subtle gold color of the embroidery on top of the deep color express Choo’s sleep preference, character, and dignity.
The Standard for Luxury Lifestyle
Sympathizing with the ideas of worldwide opinion leaders and sports heroes who have influence in the world, Crown Goose is creating a new level of dignity with them.
The Power of Art to Make Change
In addition to artistic interpretations and projects on things and phenomena, Crown Goose is continuing its commitment on art through collaborations with artists in various fields.
Creating Your One and Only Bespoke
Crown Goose provides exclusive service which gathers the skill of the world's best craftsmen. It strives to provide the best values to leaders of global change, such as beddings for the mansion of major leaguer star and beddings for a private airplane for global group.
The special hotel catering, prepared by Grand InterContinental Seoul Parnas, and the deluxe display for VIP’s prepared by Crown Hotel Art Foundation Team, expressed the dignity of the launching party and the unique brand identity.
Crown Goose is always on the leading edge in providing value and dignity for clients who make challenges and achieve changes around the world.
The Past, Present, and Future of Luxury