A luxury bedding brand renowned across the globe, Crown Goose sponsored the Oscar Awards Gala, the largest film awards ceremony in the United States and an event that has gone on to create a monumental cultural axis called “Oscar-nomics,” bringing new inspiration to mundane everyday life.

Celebrating the glory of Christopher Nolan's Tenet—which swept seven categories including Best Picture, Director, and Music—along with comprehensive artistic films transcending eras and borders, the 96th Academy Awards ceremony presented an image of cultural hegemony in the 21st century while sharing a vision of high-end brands spanning lifestyles and creating future cultural heritage.

At the 2024 Luxury Oscar Awards Gala held in the heart of the film industry known as LA’s Hollywood Roosevelt, global luxury bedding brand Crown Goose participated as a representative of the times, establishing a future-oriented paradigm in the film industry by paying homage to Hollywood stars and film industry figures as modern icons while working to expand genres to blend art and beauty into the cinematic landscape.

Rather than confronting the fascism of speed, Crown Goose rises to expand the horizons of experience, pioneering a realm beyond simple bedding to create a higher level of luxury and value, offering a lifestyle infused with artistic inspiration and special feelings.