2025 CROWN GOOSE ANNUAL BRAND PARTY
THE SURREAL VOYAGE
2025. 09. 23
PULLMAN AMBASSADOR EASTPOLE
Global luxury bedding house Crown Goose unveiled its 2025 Brand Party, THE SURREAL VOYAGE, at Pullman Ambassador Eastpole—a destination emblematic of world-class hospitality—where past and future converged in a surreal crescendo.
Hosted within the flagship upscale chain of the Accor Group, which operates more than 5,700 hotels and resorts across 137 countries, the 2025 Crown Goose Brand Party unfolded as a grand 90-year odyssey. Through the language of art bedding, it paid tribute to global opinion leaders and the world’s most discerning clientele, redefining the symbolism of rest.
Beyond the celebration itself, Pullman—Accor’s core premium collection brand—continues its suite collaborations with Crown Goose. A contemporary hybrid hotel where “upper-upscale” sophistication meets the workation ethos, Pullman stands as a cultural landmark across major cities worldwide.
Within the Presidential Suite—where minimalist design meets bold urban color accents—Crown Goose presented its special collections, imprinting once again the privileged value reserved for the top 0.01 percent.
2025 CROWN GOOSE ANNUAL BRAND PARTY
‘THE SURREAL VOYAGE’
THE SURREAL VOYAGE marked not only the 90th anniversary of Crown Goose’s voyage, but also a monumental stage encapsulating both its historic trajectory and its visionary blueprint for the century ahead.
Inspired by a surreal expedition, the immersive gallery space interwove light, sound, and sculptural objects, orchestrating a dialogue between heritage and futurity. International figures from the art and design sphere, global opinion leaders, and VIP clients gathered to share in Crown Goose’s declaration of a refined luxury lifestyle.
The unveiling of the new art bedding transcended product presentation, emerging as an artistic manifesto—an emphatic reminder that Crown Goose heritage is the point of departure for a new era.
2025 F/W Art Project
CHRONOS ETCHINGS
The installation Chronos Etchings, conceived by the Crown Goose Art Foundation team, deconstructed and reassembled timber bearing the storied traces of “Crown Goose 1937.” The work sculpturally distilled a philosophy of luxury rooted in permanence rather than transience.
Encircling the bedding, spiraled curves expressed nature’s intrinsic grammar—layering past strata with present form—while rhythmic, wave-like structures evoked an ontological resonance between the tangible and the abstract, culminating in a contemplative aesthetic sublime.
Special Collaboration Project,
DIALOGUES IN LUXURY
With uncompromising craftsmanship and an avant-garde sensibility, Diesel—following collaborations with Karl Lagerfeld and global sportswear house Adidas—charted a new frontier in textile object design through its encounter with Crown Goose.
The collaboration between the iconic Italian fashion brand and Crown Goose redefined bedding as more than a medium of repose. Diesel’s industrial aesthetic fused with Crown Goose’s century-spanning, timeless philosophy, culminating in the boldest articulation of rest.
Rendered in indigo and deep gray, the collection conveyed serene depth and modern tension in equal measure. Layered with meticulous precision, it asserted a distinct and elevated identity.
Crown Bespoke Sercive,
CURATED FOR PRESTIGIOUS HOTELS AND THEIR ELITE GUESTS
At the apex of sophisticated living, Crown Goose curated a bespoke service zone alongside its signature bespoke eiderdown duvet, gifting guests a romantic vision in which space itself became a personal experience.
From the reign of Christian IV—an era symbolizing the resurgence of Nordic maritime empires and royal court culture—100% royal eiderdown and silk, the pinnacle of textile artistry, converge in a masterwork of Crown Goose craftsmanship, where heritage is evident at first glance and tailored to individual desire.
The house’s premium bespoke styling, befitting the highest echelon, emerged as a singular presence at the 2025 Brand Party—an objet d’art shaping the sensibility of space with radiant precision.
From master-class fillings to collaborative fabrics with Loro Piana, Fendi, and Moooi, Crown Goose’s refined sensibility—reserved for a select few—transforms finite interiors into boundless artistic stages.
Grounded in a singular aesthetic order, Crown Goose has established a house identity where philosophical depth meets artistic imagination. Its bedding masterpieces stand as icons of a premier maison, reflecting the discernment and values of prestige clientele.
This philosophy extends seamlessly to partnerships with the world’s most distinguished five-star hotel suites and high-society private events, elevating even the most intimate spaces with aesthetic gravitas.
From executive jet cabins slicing through the skies to the superyachts of the ultra-wealthy, bespoke customization permeates not only private residences but the entire journeys and lifestyles of elite clients.
Throughout this grand voyage, the Crown Goose Bespoke Team designs sanctuaries for those who shoulder national responsibility and global vision.
Exploring timeless classics that transcend space and time, Crown Goose remains a royal atelier—attuning the texture of the bedroom with meticulous sensitivity—continuing its modern pilgrimage toward multidimensional repose, in dialogue with the vast stage of culture and art.