Offering the finest personal service unlike anywhere else, Lotte Hotel & Resort is the proud owner of a long-standing history and reputation.

We’re excited to introduce Crown Goose’s cultural and artistic repository, revealed at the 2024 Brand Party “An Archival Return,” held at the Lotte Hotel Seoul Executive Tower Presidential Suite—a top destination for world leaders such as Crown Prince Mohammed bin Salman and Japanese Prime Minister Fumio Kishida.

The 2024 Brand Party reimagined iconic objects through the lens of eternal return, creating a gallery that embodies the powerful heritage of time rather than merely restoring past legacies.

Much like previous high-end brand parties featuring Denby, Rolls-Royce, and Cadillac, this year’s event included a premium service display from global cycling brand Trek, valued at over 20 million KRW, sparking discussions about an active urban lifestyle.

The Aigrette Veil is an installation art project that reinterprets the aigrette diadem—a favorite accessory of Empress Joséphine—in a mimesis perspective, representing the lyrical culmination of time by Crown Goose.

The diverse tapestry unfurled on this conceptual ark transcends the captivating simplicity of its aesthetic exterior, revealing a deeper level of value and producing a world of beauty free from societal constraints, a visual homage to Crown Goose’s agapeic melody.

Discover the vibrant rhythm of the Crown Goose New Expression Art Project, featuring luminous, synesthetic masterpieces that gently ripple with vivid colors.

Reflecting a song of harmony, the brand party An Archival Return is a pure, resonant stage that only Crown Goose can create.

Experience the ultimate heritage created by layers of luxury, delicate like diamonds with their subtle, glittering texture.

The Past, Present and Future of Luxury

 CROWN GOOSE