ISEA 2025, an international media art exhibition in which global luxury bedding brand Crown Goose participated as an official partner, has completed successfully. This year was a media art festival with both unprecedented scale and sensory depth as a representative contemporary art exhibition that combines technology and art.
Launched in the Netherlands in 1988, the International Symposium on Electronic Art (ISEA) is an international media art exhibition and academic symposium where artists and scholars from all over the world gather to discuss the front lines of art and technology, while also functioning as an exhibition of contemporary art that explores the boundaries of digital and emotionality. Held annually in major cities such as Montreal, Spain, Barcelona, and Paris, France, the ISEA expanded the entire city to the stage for media art exhibitions upon its opening in Seoul this year, and the event is said to have made a big splash on the global stage, setting a new standard for international contemporary art exhibitions.
Crown Goose will accompany ISEA 2025, an international art stage that continues its magnificent journey. Starting with the 2019 Media Art Exhibition in Gwangju, Crown Goose has continued to develop its own brand philosophy of "artistic living" by participating in ISEA in Paris, Montreal, and other cities, and it has also been a journey to explore the aesthetics of life in contemporary art exhibitions beyond simple collaboration.
ISEA 2025 is considered a major milestone that changed the flow of contemporary art exhibitions as a large-scale media art exhibition co-hosted by Art Center Butterfly, Seoul National University's Culture and Arts Center, and a venue for creative solidarity linking art and technology, humans and the future, with 118 works from a total of 70 countries. In particular, Art Center Butterfly, the only digital art institution in Korea, has drawn attention as an important example of the social scalability of contemporary art, showing new possibilities for media art exhibitions at the Seoul Arts Center, a representative cultural complex in Seoul, including the Seoul Museum of Art (SeMA) exhibition space.
The opening ceremony at the Banpo Hangang Park Sebit Island was the culmination of an international media art exhibition that showed the symbolism and completeness of ISEA 2025. The performance "Sparkling Ripple" of the crayfish producer and media art group Silolab, which also collaborated with the legendary rock band Bon Jovi, gave a deep resonance to the audience and emotionally embodied the theme of ISEA, Dong-Dong. This performance was a scene that compressed both its identity and artistic imagination as a contemporary art exhibition and also reaffirmed its cultural status as a representative international media art exhibition.
At the ISEA 2025 exhibition site, Crown Goose showcased a specially produced Bespoke blanket. This work, which further elevated the quality of contemporary art exhibitions by elaborating on the texture of senses, reinterprets the living object and draws attention as a representative collaboration that breaks the boundaries between art and living brands.
As a lifestyle brand that weaves senses and emotions, Crown Goose embodies the essence of prestige lifestyle on a global journey of collaborating with media art exhibitions from around the world. In the future, Crown Goose continues to offer deeper cultural values through continuous solidarity with ISEA and other high-quality media and contemporary art exhibitions on the global stage.